In 2004, Apple announced that Steve Jobs was diagnosed with a rare form of pancreatic cancer. Since then, not much has been heard about it, until recently when they announced Steve Jobs was taking a medical leave. This caused a drop in their stocks.
Steve Jobs being sick causes a lot of problems for people who own stock in Apple. Steve jobs is the brain of Apple and if anything were to happen to him, it could cause a lot of people to lose thousands, maybe millions, in investments.
Have they thought about how much trouble they might be in if Steve Jobs dies? I don't think so. I read an awesome article called "Apples' PR elephant in the room". It is true that Apple is allowing Steve Jobs health to be a large elephant in the room. No one wants to discuss what they should do in case something were to happen. The COO, and possible successor Tim Cook, hasn't even been seen in public. If he is suppose to take over the company, he needs to show the public who he is and what he will do in replacement of Steve Jobs.
The best suggestion, the author of the article had for Apple, was to make a public appearing about what is the "vision" of Apple. Since Steve Jobs is seen as the founder, maker and brain of Apple, shouldn't they show the public that if he dies, the company won't die with him? The best way to ensure this is to have a conference with all the leaders of Apple and have them discuss how they see Apple staying ahead in the technology world without Steve Jobs.
Whatever Apple does, they need to do it quickly. Everything is so secretive. You can't be completely secretive when you are a BILLION dollar company with thousands of shareholders. Otherwise, Apple may never recover if something were to happen. Hopefully, Steve Jobs is going to be okay. Let's all pray for the best.